Smarter GTM Stacks Start Here: Join Iris for NY Tech Week 2025

We’re excited to share that Iris is hosting a featured event during NY Tech Week 2025—a curated, citywide celebration of the builders, operators, and platforms defining the next era of tech.

On June 3rd, we’re gathering in SoHo for a focused, honest conversation on the platforms that actually move pipeline. No fluff, no buzzwords—just real stories from sales, legal, and RevOps leaders who’ve figured out what works (and what doesn’t) in today’s GTM stack.

Why This Event Matters

As pressure mounts to prove ROI, GTM teams are being asked to scale faster, cut waste, and close more—without adding headcount. But most stacks still look like patchwork: too many tools, not enough connection, and manual workarounds everywhere.

This panel is designed to cut through the noise and give teams clarity. We’ll cover:

• Which platforms teams actually rely on daily
• How leaders prioritize automation without sacrificing precision
• What cross-functional alignment really takes—especially across sales, legal, and security
• How to evaluate tools when every budget line needs justification

Why NY Tech Week? Why Now?

New York has always been the meeting point for builders who get things done. During NY Tech Week, that energy turns up — and so does the conversation.

This year, the spotlight is on efficiency and alignment. Teams are under pressure to do more with less, and the operators who figure that out will define the next generation of go-to-market strategy.

That’s why we’re hosting this now — to have an honest, in-person dialogue about how today’s GTM teams are evolving. No vanity metrics, no theoretical frameworks — just the reality of what it takes to move pipeline in 2025.

Real Operators, Real Playbooks

This isn’t a vendor demo. You’ll hear from operators across:

• Sales engineering and pre-sales
• Revenue operations and enablement
• Legal and procurement deal support
• Compliance and security

These aren’t theoretical frameworks—they’re real lessons from real growth-stage teams navigating the realities of fast-moving deal cycles.

The Future of Connected GTM

The go-to-market tech stack is changing. The best teams aren’t chasing more tools — they’re connecting the ones that matter.

“Connected GTM” means more than integration. It’s about visibility, automation, and knowledge that flows freely between teams — so Sales, Legal, and Compliance aren’t working in silos but in sync.

At Iris, we see this shift every day. The future of GTM is one where:

• Proposal data informs pipeline forecasting.
• Security responses auto-sync with deal desk approvals.
• Sales enablement happens in real time — not in hindsight.

This event brings together the people leading that transformation — the ones proving that smarter systems, not larger teams, are what drive scalable growth.

What You’ll Walk Away With

You won’t just hear ideas — you’ll leave with a playbook.

• How to evaluate sales and proposal automation tools that truly integrate
• Benchmarks for connecting legal, compliance, and presales
• Tactics to reduce internal friction during complex deal cycles
• A deeper understanding of how AI is quietly redefining GTM efficiency

Every attendee walks away with actionable frameworks and real-world insights to take back to their teams.

Who Should Attend

This event is designed for operators, not spectators — anyone responsible for moving deals, improving process, or tightening alignment across go-to-market functions.

• Revenue Operations Leaders: Learn how to connect the dots between systems, insights, and execution.
• Sales Engineers & Proposal Managers: Discover how automation reduces burnout and improves accuracy.
• Legal & Compliance Teams: See how collaboration tools can simplify review cycles without risk.
• Founders & GTM Leaders: Get fresh ideas for building a connected, data-backed sales motion.

If your job involves keeping deals on track, this conversation is for you.

Where Iris Fits In

At Iris, we help teams turn slow, fragmented proposal workflows into fast, aligned revenue drivers.

Whether you're managing a security review, legal redlines, or complex RFPs, Iris helps you:

• Centralize responses and eliminate outdated content
• Automate drafting with AI trained on your internal documents
• Assign reviewers and track approvals with full transparency
• Tailor answers to specific buyers using custom personas

The result? Fewer bottlenecks. Faster turnaround. More confidence in every response.

The Bigger Picture: Why Iris Is Hosting This

The future of GTM isn’t about adding tools — it’s about connecting what you already have.
That’s why Iris is hosting this conversation. We’re not here to pitch products; we’re here to challenge the way teams think about alignment.

Our mission has always been to bridge the gaps between sales, legal, and compliance — because the fastest teams aren’t the ones with the most tech.
They’re the ones with the cleanest systems, clearest communication, and the confidence to focus on what matters most: the deal.

By bringing these voices together under one roof, we’re helping shape a GTM ecosystem that’s not just efficient — but resilient.

Let’s Talk Tools—Live in SoHo

Event: The Tools That Actually Move Pipeline
Date: June 3, 2025
Location: SoHo, NYC
Hosted by: Iris, as part of NY Tech Week

If you’re refining your GTM motion or evaluating your stack, this is the room you want to be in.

⚠️ Seats are limited and filling fast.
👉 Register now to join us.

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