Iris Action Blog: Turning RFPs Into Revenue

Introducing Iris Pro: Turning RFPs Into Revenue Drivers

When we first set out to build Iris, we always knew the opportunity was massive: every RFP is a chance to put your best foot forward. We started by tackling the part of the process with the most immediate impact—RFP responses.

And we proved something important: by combining AI systems with human expertise, teams could dramatically improve the quality of their responses, win more deals, and save countless hours in the process. That belief became Iris.

But what started as a better way to respond to RFPs has grown into something much larger. Today, we’re entering the next phase of Iris—reimagining RFPs not as a burden, but as one of the most powerful revenue levers in enterprise sales.

How AI Is Turning RFPs Into Revenue Drivers

For too long, RFPs have been treated like a box to check. Respond, submit, move on. That mindset leaves opportunity on the table.

At Iris, we see RFPs differently. They’re not just documents—they’re insights, competitive signals, and growth drivers. That perspective has shaped our newest capabilities:

• RFP Sourcing – Identify opportunities before your competitors. Don’t wait for the invite—build your own pipeline.
• Competitor Analysis – Understand where you win, where you lose, and why.
• Strategic Reporting – Go beyond completion rates and measure impact, win rates, and ROI.
• Quantified Prioritization – Score and rank RFPs so your team knows exactly where to focus.

An AI RFP Platform Built for Enterprise Sales Teams

We’ve paired these capabilities with a faster, cleaner UI designed for the speed of enterprise sales.

But technology is only half the equation. That’s why we’re also launching Iris Academy—a hub for courses, playbooks, and best practices built for proposal managers, SEs, and sales leaders. (Available to Iris customers)

Learning With Iris

What made me effective in my own career wasn’t just the tools I used—it was knowing how to apply them strategically. That same belief underpins Iris Academy.

It’s designed to give teams the confidence and skills to turn every RFP into an opportunity. From mastering automation to scaling adoption, the Academy helps organizations unlock the full value of Iris.

The Bigger Vision: From Automation to Intelligence

When we started Iris, automation was just the beginning. The real opportunity has always been intelligence.

Every RFP, questionnaire, and proposal isn’t just paperwork — it’s data: buyer priorities, competitive trends, and internal best practices waiting to be uncovered.

With Iris Pro, that data finally works for you. Each submission sharpens your knowledge base, revealing which answers perform best, where deals stall, and what patterns lead to wins.

Over time, Iris becomes more than an automation tool — it’s an AI-powered deal intelligence engine that helps you qualify smarter, respond faster, and sell with precision.

We’re building toward a future where every RFP becomes a signal — not a chore — guiding your next opportunity.

The RFP Market Is Changing — Fast

The enterprise RFP landscape is evolving rapidly. As deal cycles become longer and compliance requirements grow stricter, companies are realizing that manual proposal processes can’t keep up.

According to MarketsandMarkets, the global RFP automation market is projected to reach $1.6 billion by 2028, growing at over 12% annually. The driver? A growing need for speed, accuracy, and cross-functional collaboration between sales, legal, and security teams.

For many organizations, RFPs are no longer just a checkbox in the sales cycle — they’re a core revenue channel. Yet most teams are still using tools built a decade ago.

Iris is changing that. Our AI-first platform is redefining proposal management for the enterprise era — not just automating the process, but transforming how businesses compete, collaborate, and close.

The Iris Ecosystem: Building a Smarter Community

Iris has always been built alongside the people who use it. From our earliest beta testers to enterprise customers leading global deal cycles, every product decision starts with one goal: helping real teams work better together.

That commitment extends beyond the product itself. Through Iris Academy, we’re creating a space for proposal managers, sales engineers, and legal professionals to share insights, learn from one another, and shape the future of AI-driven proposal management.

From workshops and certification programs to in-person events like NY Tech Week 2025, we’re helping teams not only master Iris but also master their craft.

Because the future of RFPs isn’t just software — it’s community, shared knowledge, and continuous improvement. And that’s what Iris is here to lead.

A Better RFP Experience

RFPs don’t need to be a tax on the sales process. With Iris, they become opportunities:

• To learn
• To differentiate
• To win

This isn’t just a feature release. It’s the start of a new era of RFPs—where responses fuel insights, insights fuel strategy, and strategy fuels revenue.

Be Part of What’s Next

The future of RFPs is here, and we’re only getting started.

🔗 Book a Demo to see the new Iris in action

📈 Start sourcing RFPs that drive real pipeline

Win a Weekend Away: The Catskills Giveaway

We built Iris to help teams take back their time, and now we’re taking that idea literally.

To celebrate the launch of Iris Pro, we’re giving one lucky winner the chance to win a weekend getaway at the Iris Cabin, a cozy mountain retreat designed to help you unplug, reset, and recharge.

Entering is simple:

•  For Iris customers: Complete an RFP using Iris Pro.
• For new prospects: Schedule a demo, and our team will help you complete your first RFP using Iris Pro.

Once you’re in, cross your fingers and start packing.

Whether you’re a proposal manager, SE, or sales leader, you’ve earned a break. Let Iris handle the RFPs while you enjoy some peace and quiet.

🌲 Entries close November 30.